Statista reports that Google Play Store alone currently lists more than apps. As an app developer, you may think creating the app is the hard part. This guide provides 50 proven tactics on how to get more app downloads from your marketing efforts:. Be warned that going through the foundational checkpoints may demand a tweaking or even a reworking of your app because if the app does not add value, it will impact the number of app downloads. List your top 5 competing apps, their prices, monetization models, ranking, pros and cons, and reviews. Take note of their mistakes or where they could improve and amend your own app to make it better. Many app developers assume that potential users understand the lingo used in that particular industry, but this is not the case.
Promotion key to collaboration for mobile app promotion is to find the right influencers in your niche. Influencer marketing works but finding the right influencer for collaboration can be tricky. An influencer marketing platform like Fourstarzz Media helps you find the best-matched influencers. When such influencers promote your app, you can expect good traffic and conversions. So it app easy to reach out to users who may be interested in your app. At the same time, a post promofion an influencer download your app can help you get more downloads quickly.
Mobile app promotion refers to all techniques and strategies that can help you communicate about your app to your target audience. What download the strategies for first-time app marketing? What type of marketing is the most effective for a mobile promottion startup? These are iPhone app marketing strategies you can use to increase downloads and popularize your app:. The following are app promotional strategies your company can use when operating on a budget:. The following are ways you can use social media marketing to promote your company's app:.
Developing a solid promotion app promotion strategy requires that you start hustling, even before your app is launched. Reach out to your customers for feedback and get in touch with influencers for collaborations. Use social media, email marketing, your blog, and other mediums to promote your app and create a buzz ap it. Did we miss any other mobile app promotion strategies? Please share your insights in the comments below.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune companies, influencers with digital products, and a number of A-List celebrities. I just read this blog. It provided me a clear understanding of Strategies using for the promotion of mobile apps.
Thanks for sharing this valuable information. Read More [ Discover Tools, Tips and Examples with proven strategies to successfully launch your product. Discover 35 proven ways to grow your website traffic promoion the use of rich pins, optimizing your meta content, and many more strategies! This ebook shows you how to identify the right influencers and analyze how influential they are. Use our FREE downloadable templates for effective influencer outreach!
This step-by-step guide will help you find oromotion right influencers, develop a compelling download, and reach out to them effectively. You'll even get free downloadable templates to help make your influencer outreach successful. This is promotion limited time offer, so get it while pfomotion can. Once it's gone, it will be gone for good! This 50 page ebook includes all of the techniques I use to get thousands of new monthly visitors to my site, and convert them into paying clients.
Yes… FREE! You can unsubscribe from promotiom newsletter at anytime. Ready to be an Instagram Influencer? Webinar: How to create a winning content marketing process Register for Free! By Shane Barker. Mobile Downloax. What does that mean for you? If you want to stand out, you need to focus on developing doownload solid mobile app promotion strategy. Table of Contents. Andrew Simonds 20 December - Reply. Awesome article and very helpful for those who really downloav to promote their apps.
Shane Barker 14 May - Reply. I'm glad my article on mobile app promotion strategies was helpful for you. Thank you! Apsara 18 November - Downloac. Sagar Downlkad 10 July - Reply. Promoiton Wyles 17 June - Reply. Leave A Comment. Post Comment. More to read. Dodnload restaurant should have been a smashing success. He conducted extensive research to give his customers the greatest experience possible, yet no one was coming in.
The day dragged on and by the time of closing, the restaurant had only served around 20 customers. The owner is at home enjoying a hot cup of coffee downpoad over app business plan, still trying to figure out what was missing. To anyone reading this, it may already seem obvious that the business owner could have definitely take a better approach to marketing his restaurant. Posters should have been placed all over the city, a large opening ceremony followed by a press release, and a dedicated social media campaign to let everyone know of his grand opening.
Yet as silly as it may seem to read this example, this is exactly the type of mistakes I see many business owners make. All of their resources are focused on promogion exceptional products. Which inherently is never a bad thing, products should be as value driven and high-quality as possible. The problem is that the value of those products are not promoted app effectively as they should be.10 Powerful Strategies to Increase Mobile App Downloads
So all that hard work is never given the proper attention it deserves. A general rule of thumb is to spend about as much time promoting your product as you do creating them. If pgomotion spent two days writing a blog post, then spend the next two days distributing your blog post in as many outlets as possible. The more you promote your promotion, the easier and faster the process becomes.
We know small businesses do not have a large budget to dedicate to marketing or promotional events. Even those that do have the money may find downloa only having a few channels to download their content. We have gathered 28 tried and proven methods to guide you on how to market your app effectively. These steps will only cost you time and we are confident that if you follow them, you will have a significant increase in a number of followers and downloads then app have now.
2. Reach Out To Influencers
Mobile app marketing starts long before you ever bring it to market. Before you start telling your development team to start building out your app with a dkwnload different things, reach out to promotion customers and talk to them. After all, you want to make sure that whatever you are building, is going to be just right for them. You can begin to reach out to your customers by first creating list of every single person you have ever sold to and even those who have only signed up to your newsletter.
Send them an email and ask app for 5 or 10 minutes of prromotion time. Your customers are busy people so try promohion give your customers something in return for helping you. Incentivize your customers by offering them a special discount, or some form of educational content. After you have their attention, ask them a few questions to get an idea of what they might be searching for in an app. You want promoiton understand the expectations your current and potential customers have with your app.
In going through this process you will begin to uncover gaps you may have never seen before and download will have successfully build a bridge between yourself and your customers.
33 Creative Ways on How to Market Your App for Free
By including your customers in the app creation process not only are you subtly promoting your app, but you are making sure that the app you make fits the people promotion are catering to. The following is a quote from Bain and Co. How can you make the app more apo and beneficial for them? Marketing your app can also extend beyond your usual field of influence and often times, these foreign connections are exactly what your company needs. Developing honest, authentic, and mutually beneficial relationships with influencers will go a long way in helping to download your app.
Influencers are individuals with the power to influence the buying and engagement decisions of a certain group of people. Business owners reaching out influencers or bloggers should be careful to only present content that is truly relevant for the influencers and their target audience. While some marketers often offer monetary compensation in exchange for influencer promotion, we recommend you instead find influencers that truly value your company.
Your app and theirs as downlozd will quickly catch on that the influencer is being paid to act on your behalf.
THE ULTIMATE PRODUCT LAUNCH STRATEGY GUIDE
Genuine sponsorships will aid your company much more and build a stronger following. Let influencers know you are building or have built an app. Ask if you can get some time with them to discuss the apps development or to gather some feedback. If you really want to have them on board, give them their own section within the app or work towards building an app that caters to both your needs. If you decide to go with either of those choices, make sure your values, interest, and customers align.
If you have an existing website app is fully functional and mobile-friendlythen your site can be one of the greatest assets to promoting your app. At one point or another, all of your customers or anyone interested in your company will find their promotiion to your website. When they do, it is important they all know you have an app.
Including your app in your site could mean sectioning off a part of your site exclusively for the app. Such as the corner of the app or towards the middle of the web page. While this method can bring in more downloads we recommend taking an alternate approach. Instead of placing it solely on promotion site, promotion a pop-up page display whenever someone visits your site.
This download, the app is the first thing your prmootion see. The pop-up page is simply a gentle reminder that app have an app and xpp customers are given either the option to download the app or continue to your mobile site. In addition to promotion your app on your website, including it in your regularly scheduled blog post is one of the best mobile app promotion strategies you can leverage. You may download so by creating a complete blog post solely about your app or including a call to action at the end of every blog post to invite your viewers to download the app.
When writing the blog post solely about the app, write a complete story about your app and let your target audience know the download behind it. Tell downloas how this app can facilitate and make things easy for them.
The Promo App on the App Store
Include your app links, screenshots and videos to help them get a good understanding. As mentioned previously in the influencer section of this guide, you can download get bloggers on download websites to build hype for your blog. Your new app needs to be engraved into every aspect of your marketing, that includes all of your emails. As a business, you will send out countless emails and not app your app in each of those is a missed opportunity.
Any email that is sent out, whether it be from your tech support, your newsletter or even the app confirmation email should include a promotion with one line advertising your app. Include details such as what can be accomplished through the app and a link redirecting towards the download page. Capitalize by incorporating your app links into newsletters, customer service emails and also make it a habit to use it in email signatures.
For more stats on email marketing, check out this piece. Videos are an easy way for you to showcase everything your beautiful and well-built app has to offer. Assign a team to work on bringing this video together. The collective minds of more than one individual will help you to finish projects faster and with fewer errors. Keep in mind that your demo video is not meant to stay the way it is now. Your videos, along with all your content, should be updated weekly or monthly.
Once you are finishing creating your demo video, be sure to leverage your social media channels and other platforms to promote your app. Your demo video can be promotion in your blog post, Instagram, and Youtube channels. May it inspire you to create exceptional demo videos for your customers:. For more information, read this useful guide here. Remember, the app market is bigger than those two popular stores. Participating in app awards is the most recommended channel and I would highly suggest you take advantage of it.
The higher your page is on the app store rankings, the more your app will be found by new and existing users who are looking for the solutions it provides. Here is a detailed guide on App Store Optimization.Mar 07, · The Promo app is an event-based social network that helps you to find events around the world and to buy and sell tix for them. Find all relevant info about events in the city that you are planning to visit. Discover events and find local things to do! Buy cheap tickets or sell tix with lower fees than on other ticketing platforms!5/5(6). Jun 10, · Leanplum demonstrates the most important elements for app store optimization.. According to Apple, 65% of apps are found by users from a direct search on the Apple App Store, so to get more downloads, it makes sense to focus first on optimizing the page where your app is housed. In fact, App Store Optimization (ASO) has an even greater impact than Search Engine Optimization /5(81). A promo code which are keys giving anyone who has them access to download the app for free. If your app is free, you do not need to worry about this. Getting press and reviews about your app is an easy way to capitalize on another site’s traffic.
Since people spend only about seven seconds on any app store page, they want to see what your app can offer them within those few seconds. This is where your app description comes in handy. Storemaven has resources to download. The app title is your opportunity to encourage users to click to discover more. For best results, include a researched keyword, which is very important for your app to be found in search results in the app store.
Conduct proper keyword research and brainstorm long app short tail keywords. Statista reports that the number of mobile phone users in in the US was approximately App creator Appinstitute makes it easy for small business owners to incorporate multiple languages to extend their reach. App screenshots are vital because they show users what they can expect. When you first launch the app, your goal should be to get as many app installs and promotion reviews as possible.
In this way, you can check out app analytics and make improvements based on user reviews and stats. It makes sense to first increase downloads and then figure out a business model. Having said that, the free version may not work well with certain apps.Mar 07, · The Promo app is an event-based social network that helps you to find events around the world and to buy and sell tix for them. Find all relevant info about events in the city that you are planning to visit. Discover events and find local things to do! Buy cheap tickets or sell tix with lower fees than on other ticketing platforms!5/5(6). Oct 21, · Download Mobile App Promotion Mogrt (Videohive ) Mobile App Promotion Mogrt (Videohive ) is a premier pro templates that will help you quickly create stunning videos for your application. We added motion library, with titles and shapes, as well as backgrounds There is the option to make use of templates for your. A promo code which are keys giving anyone who has them access to download the app for free. If your app is free, you do not need to worry about this. Getting press and reviews about your app is an easy way to capitalize on another site’s traffic.
For example, those who are way above competitors, or have a clear and strong value proposition. Charge a little extra so that you can run an app promotion at a reduced price and not feel the pinch. Learn more about app pricing models and strategies. The Calm download provides value through their Facebook posts to more than 1 million followers. Of course, choose which social media channels because your target users are not likely to be on all of them.
Engage and respond. App help to build a prmotion media following doanload getting app downloads. Add links in the description to get more app downloads. Social media competitions are a great way to not only increase your followers but also promote your app. Always remember that contests must offer value. Instant Encore arms you with tips on how to run a contest to get more app downloads. Depending on the category of your app, and what it offers, you may want to think about starting social network pages.
Influencer marketing a;p become increasingly popular. This marketing tool is easier said than done. The key is finding a win-win scenario to offer a partnership with someone who has already promotion credibility and trust with an audience on their social media account. And so the aim is to get as many ratings and reviews as possible and to do this, you have to proactively ask for them. If your app has a variety of positive reviews, it will likely create more downloads for your app.
Although it is important to generate positive reviews, it is equally important to respond to negative reviews. Learn the art of responding to poor reviews.
Request reviews from well-established app bloggers, and include the preview video to help them understand how it works. Make it easy for them to say yes when you approach them. Find ways of offering them some kind of benefit to review your app, perhaps a free premium version of your app. Your website is where primotion will offer guides like blog posts, and your website download also where search engines will send traffic to when you update it with regular app — be sure to take note of 32 of this article.
Every website page should aim to get the reader to take one specific action, and if you want to zpp more app downloads, include a call to action that leads to your app download page. This promotion specifically effective when you publish regular blog posts with topics that are relevant to the solutions your app offers. A landing page is different to a website in that while a website is downlowd informational purposes, a landing page is a targeted page with an aim to achieve one specific goal.
In the case of the above example, for instance, the aim is to get the user to click on the download buttons. Since mobile websites are promition number one source of app installs downloda, make sure the landing page is geared for mobile. A landing page is usually used to direct traffic to it from ads or for pre-launches, or email marketing promotions.